If you read posts on this site or watch videos on my Fishing on Foot YouTube channel, it won’t take long to figure out some of my favorite fishing lures or notice that I talk repeatedly about some of the same brands, such as Rebel Lures, Bobby Garland Crappie Baits and Thill Floats.
If you read stuff to the end (appreciated!) or pay attention to video descriptions, you might notice occasional mention of a discount code, FOF15, for 15 percent off orders at Lurenet.com.
Some explanation seemed fitting, in part for the sake of disclosure, but more so because it tells a bit more about what is behind the Fishing on Foot blog and YouTube channel and a bit more about me as an angler.
My Real Job
Throughout my career I’ve carried the broad title, outdoor writer, and for many years I free-lanced full time, writing fishing stories for magazines and websites and taking on various editing, photography, speaking and writing projects, mostly fishing related.
For the past decade I’ve worked full-time for one company, PRADCO-Fishing, doing the same type of work. I manage the blog at Lurenet, which is our retail site, shoot fishing and lure photos, help with video stuff from both ends of the camera, create social media content for some of our brands and more.
PRADCO-Fishing is a fishing lure manufacturer based in Fort Smith, Arkansas that owns and operates more than 15 lure brands. The brands, which collectively cover pretty much every type of fishing, include iconic brands like Heddon, Smithwick and Rebel and some of the most popular modern brands, including Great Lakes Finesse, YUM and BOOYAH.
The good news for me is that MANY lures from these brands were among my go-to lures long before I went to work for the company. Examples include Rebel Wee-Crawfish, Tracdown Ghost Minnows and Crickhoppers, Heddon Spooks and Tony Torpedoes and Bobby Garland Baby Shads and Stroll’Rs.
Fishing of Foot’s Place
The Fishing on Foot channel and blog are before- and after-hours play for me — creative outlets and opportunities to share with a focus on the types of fishing that have always been at the core for me. Neither channel nor blog is intended to sell fishing lures.
That said, my job and my own media are highly complementary. I gather a lot of Fishing on Foot content while I’m out with the primary purpose of shooting photos for work, and I often end up getting content I use for work when I’m fishing on my own in the evenings and on weekends and am mostly seeking Fishing on Foot video content.
Because our brands cover any type of fishing I ever do and because there’s always a need for fresh content with our lures, I genuinely have fished very little with anything else for more than 10 years. I speak and write frequently about Rebel Crawfish, Bobby Garland Mayflies and Lindy Quiver Spoons because they are lures that so often tied to the end of my line — the ones I know the best and can share about with the most confidence and to provide the greatest benefit to readers and viewers.
So, in case you’ve wondered, now you know!
Fishing on Foot 